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Azman is an International Coach Federation (ICF) certified coach. He is also certified at coach mastery level. He established icoachKL as a private coaching practice focusing on C-Suiite executive coaching to CEOs

as well as aspiring young leaders moving up the corporate ladder.
As a coach, Azman is able to leverage off his past CEO experiences as well as C-suite engagement at senior executive and board level.

Prior to establishing icoachKL, Azman served as Senior Partner in the KL office of Korn Ferry International. He advised local corporates and multinationals on C-Suite executive & board placement as well as leadership succession & development.

Prior to Korn Ferry, Azman served in the UEM Group Malaysia for close to 20 years. In his time with UEM, he rose to assume various senior roles among others, Group Director of Business Development, CEO Rocpoint South Africa, UEM Foundation & MAVTRAC. His experience extended to board level where he served for two terms as a board member of Costain Group Plc UK as well as the Malaysian Industry-Government Group for High Technologies (MiGHT).

Azman holds a BSc from the University of Malaya, an MSc from Strathclyde University, UK as well as an MBA from the Australian National University. He is an alumni member of the Harvard Senior Management Development Program.

Azman loves sports and the outdoors. He lists bungy jumping and climbing Mt Kilimanjaro among his most fulfilling experiences.

 Executive coaching is a professional relationship between a trained coach and a client (who may be an individual or a group) with the goal to enhance the client's leadership or management performance and development. - International Coach Federation (ICF)

Who can benefit from Executive Coaching?


  • Start-up Co CEOs or CEOs wanting to lead to the next level.

  • Next level executive talent looking for their next career break

  • Any executive who is at a career cross-road yet yearns for some intervention, direction or help.

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